When I first started bodybuilding, I went to a health food store and purchased a tub of protein. It was the thing to do... after all, if I was going to build muscle I needed a protein supplement, didn’t I?

At the time I didn’t have a lot of expendable income, so I settled on a cheap plant protein supplement. Back then, plant protein was cheaper than the milk-based protein alternatives. I used that plant-based protein powder for 2 years and had great results with it.

Over time, plant protein lost its favor amongst trainees as a less effective protein, and the fitness community turned to milk-based proteins, such as whey, leaving plant proteins in the dust.

However, plant proteins have come a long way since those days both in formula and taste. Some people don’t realize that by combing certain plant-based sources, a plant-based formula can now match milk protein for effectiveness and they can also taste AMAZING.

They’re also especially useful for people with a lactose intolerance or if you’re following a vegan or vegetarian diet and looking for extra protein.

In this week’s newsletter, Coach Elizabeth shares a great article on the pros and cons of the vegan diet.

If veganism or vegetarianism is on your agenda, that leads me nicely into my next point.

If you’re looking to try a plant-based protein or you’re already using one and want to try the best (yes, we may be a little biased) then I am happy to say that we are releasing our Plant-Based Lean Body Ready-to-Drink protein shakes on Tuesday, March 17th.  

They’re 100% vegan/vegetarian-friendly, non-GMO, no artificial sweeteners, flavors or preservatives. They’re also gluten free and pack a whopping 30 grams of protein per serving.

Did I mention they’re also packaged in an Earth-Friendly recyclable FSC-Certified Tetra Pak carton? We’ve even made the caps from plant-based sugarcane so it’s entirely sustainable and recyclable packaging.

Check out What Coach Elizabeth has to say below.
Pros and Cons to a Vegan Diet

One trend that has gained momentum over the last five years is the plant-based diet. Some reasons stem from an animal cruelty stand-point, others to protect the environment, or for a health driven aspect. Whatever the reason, there is strong scientific justification behind going vegan. Read on to learn the health benefits, cons, and how to go about becoming vegan the correct way!

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Jessica Sanborn lost 10 lbs & 6.3% Body Fat

"My fitness goals were to establish a healthy relationship with food, to lose weight, and to gain muscle.    I wanted healthy eating to be second nature, not only for my benefit, but also for my family’s benefit.  I know that my struggle with food—choosing the right fuel—has been passed down through the generations.  I wanted to break that cycle.  I want my daughters to live long and healthy lives.  Every day food choices are such a big part of that and I want to do my part to teach them healthy food habits by example.   I also wanted to feel confident in my every day clothes; no bulges in places they do not belong.   Lastly, I wanted to feel confident at the pool this summer. My three-year-old loves swimming and I want to enjoy that time with her, not feel self-conscious the whole time."

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